Commercial Growth, Diversification of Income streams, Raising capital, Social impact measurement, NHS digital transformation
Robin is Head of Commercial and Digital at Baxendale and specialises in supporting organisations to grow through new commercial models, winning new business and raising capital. He has worked extensively with public service mutual and social enterprise providers embarking on commercialisation and income diversification programmes, including providing communications support for key stakeholder engagement.
Prior to joining Baxendale, Robin worked for Anheuser Busch Inbev where he delivered brand management and trade marketing projects for Europe’s biggest beer brands, and UoM Commercial Ltd – the commercial engagement services company of the University of Melbourne – where he worked as an analyst in the health technology commercialisation division. Robin holds a 1st-Class Honours degree in Biological Sciences from Edinburgh University and is passionate about enabling a more responsible, sustainable way of doing business.