Commercial and Digital
Robin leads Baxendale’s Digital and Commercial work including leading Baxendale’s digital health joint venture. He specialises in supporting organisations to grow and transform their service offer through new commercial models as well as securing new funding and investment. He is passionate about doing this in a way that generates additional social value and addresses areas of public service failure – be that digitally-enabled models of care for looked after children or sustainable models for primary care.
Prior to joining Baxendale, Robin worked for Anheuser-Busch Inbev where he delivered brand management and trade marketing projects for Europe’s biggest beer brands, and UoM Commercial Ltd – the commercial engagement services company of the University of Melbourne – where he worked as an analyst in the health technology commercialisation division. Robin holds a 1st-Class Honours degree in Biological Sciences from Edinburgh University.
