Health and Social Care, Bid Support
Ceri leads Baxendale’s health practice supporting a range of health providers with their commercial and operational strategies. Increasingly this has involved taking a system-wide approach to strategic development informed by the best possible analytics and modelling and supported by effective change management to ensure all the necessary conditions for change are in place.
Ceri joined Baxendale from Social Enterprise UK where she headed up the Policy and Research function. Her background is in health having previously worked for New South Wales Department of Health, the Wellcome Trust and Marie Stopes International. She has a Masters in Public Health and BA in Geography from UCL.