Livewell Southwest CIC

Project Brief

Livewell Southwest required support with business development and commercial strategy with an ambition to develop and deliver system solutions in a way that was responsive, innovative, and flexible. The project focused on defining clear strategic objectives, establishing principles to guide future activity, and creating a robust process to identify, assess and deliver new opportunities. This aimed to ensure all future ventures were strategically aligned, financially viable and effectively governed to support sustainable growth.

The Solution

Using the Baxendale commercial strategy methodology, we followed a phased approach:

1. Establishing Strategic Objectives for Commercial Activity in Line with Organisational Values

Considering Livewell Southwest’s historical and current activity, we performed a SWOT analysis before engaging with the Board and Executive team and clinical stakeholders to identify the strategic drivers for any future activity.

2. Developing Business Development and Commercial Principles

Intended to underpin all future activity to develop the business, innovate and deliver added value to the system and communities in which they operate

3. Establishing a Validation Process and Delivery Approach

Outlining how Livewell will identify opportunities, asses them against strategic, market, financial and feasibility criteria, decide whether to pursue them or not, and then effectively mobilise and implement new ventures or services.

4. Operationalising the Strategy

To effectively implement the strategy, establishing robust governance processes and identifying resources, roles and responsibilities alongside the anticipated inputs and outputs for each stage of the validation process and delivery approach.

5. Leading a Clinical Capability Audit to Identify Areas Ripe for Commercialisation

Working closely with operational leads to identify commissioned and non-commissioned priority areas for further assessment.

The Results

A clear direction of travel for Livewell’s business development and commercial activity, with a detailed assessment process established. This ensures that any new services and contracts are well-understood, costed, and de-risked, with strategic alignment to organisational and system priorities. Following on from the project, we were delighted to support the implementation of several of the priority areas identified in the strategy.